3tree Design Lab's Form and Function Theory
March 21, 2013 | By Thuy Ton
Our theory comprises of 3 main elements: marketing, branding, and design.
All of which is essential to any company's goals and objectives. We help small businesses and entrepreneurs build a solid foundation by working to integrate their corporate web site into their business.
How so you might ask? A company's web site is the most value marketing tool you have to make customers aware of your business, products and services. Thus, it is at the center of most pre-sales, sales and marketing activities. This is where you connect with your customers a majority of the time, whether you're aware of it or not.
Why is a web site important to your business? It's your virtual first impression. Like any business meeting, you have 7 seconds to make a GREAT first impression. So, our goal is to attain a FANTASTIC first impression as well as keep the audience interested for longer than those 7 seconds for your business to be remembered.
At 3tree Design Lab, we have taken these 2 key facts and merged it into our FORM AND FUNCTION theory. We believe that it's possible to be both practical and visually stunning. Your web site is not a island, but a part of your infrastructure.
How are we different? Most web designers focus on design, but lack the business background to make a web site truly functional. 3treedesignlab integrates a company’s operational and marketing objectives into the infrastructure by adding email marketing platforms, newletter apps, online scheduling, online ordering, online reservation, appointment booking, audio players, file sharing, social media apps, etc.
Marketing, Branding and Design all rolled up into one. Your web site is your business!
